This is a concept project written to show our process. It is not a client engagement, and it shows no client results.
The brief
Halden roasts one origin a month and sells most of it to regulars at the counter. The brief: carry the counter’s warmth online and make the monthly subscription the obvious choice.
Our approach
We built the identity around the roast date stamped on every bag, then designed a shop where the current month’s coffee leads and the subscription sits one tap away on every page.
What we would measure
More monthly subscribers and fewer one-off orders, measured through the shop’s checkout analytics.
Identity
[01]
A warm serif wordmark and a round HC seal, roast browns with a copper accent, and a dated roast stamp that appears on every bag, box and order email.
Website
[02]
Scroll inside the window to see the whole homepage.
Photography: Roasted coffee beans on the surface. 01 by A S M Jobaer, CC BY-SA 4.0; Dülmen, Privatrösterei Schröer, Kaffeebehälter -- 2018 -- 0529 by Dietmar Rabich, CC BY-SA 4.0. Photos used on the concept site; see credits.
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