This is a concept project written to show our process. It is not a client engagement, and it shows no client results.
The brief
A motion design studio whose reel lived on Vimeo and whose site said little. The brief: let the work speak in the first second without a heavy video player.
Our approach
We built lightweight WebGL scenes from the studio’s own frames, with a still fallback for slow connections and reduced-motion settings, and a case page for every project.
What we would measure
Longer time on case pages and more enquiries naming a specific project.
Identity
[01]
A heavy geometric wordmark and an orbiting dot, set on near-black with one acid accent, so the studio’s colourful frames always do the talking.
Website
[02]
Scroll inside the window to see the whole homepage.
All imagery for this concept was made by The North Star.
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